Entergy recognized as an industry leader committed to customer service

New Orleans, La. – Out of 100 utilities surveyed, residential customers ranked Entergy’s website No. 1 in the South and No. 3 in the country for offering a positive online experience.

The results were announced recently in the “E Source Review of 100 North American Electric and Gas Company Websites: 2011.” E Source’s review is the leading benchmarking study for utility websites that bases rankings on customer website use and feedback.

“We’re flattered by the E Source review and believe it confirms how hard we’ve been working with customers to improve their online experience with Entergy,” said John LaVanway, Entergy’s manager of mass market accounts. “We’ve designed our website with customers in mind, and many improvements are driven directly by their input. It’s a team effort involving employees across the company working together to enhance our customers’ experience.”

Between December 2010 and April 2011, a team of residential customers accessed and used the top 29 Web and mobile features identified by E Source market research as the features residential customers most want to see on their utilities’ websites. This year, websites were tested using mobile devices as well as desktop computers.

Customers who participated in the review gave Entergy’s website high marks for several “cool tools.” Examples include:

• Level Billing, which gives customers more control over monthly energy costs,

• PaperFREE billing, an option that helps the environment, and

• ENSight, a suite of online tools to help customers increase energy efficiency and save money.

In the last few years, Entergy has steadily upgraded its website with features that enable customers to manage their accounts and receive updates via computers and mobile devices. Using My Account Online and My Account Anywhere, customers can pay bills and view their billing history, sign up for convenient payment options, analyze energy use, view outages, learn energy-saving tips, initiate service and more.

“We’re very happy that more customers are embracing Entergy’s website,” Lavanway said. “Customers have given us high ratings for usability and ease of navigation, and surveys have shown a high adoption rate for our Web services when compared to other utilities. Our plan is to continue working with customers to improve their online experience with Entergy.”

Entergy New Orleans, Inc. is an electric and gas utility serving Orleans Parish and is a subsidiary of Entergy Corporation. The company provides electricity to more than 160,000 customers and natural gas to more than 100,000 customers in Orleans Parish.

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