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May 16, 2012
For Immediate Release
Contact:
Molly Jahncke
Entergy Services, Inc.
mjahnck@entergy.com
Entergy’s “Tom” Helps Customers Save Money - Louisiana

Helpful Online Resources Provide Self-Service, Easy-To-Use Tools

BATON ROUGE, La. – After listening to customer feedback, Entergy Gulf States Louisiana, L.L.C. and Entergy Louisiana, LLC have unveiled a new series of online tools and resources, aimed at helping customers save money on their monthly utility bills.

The new online tools are known as myAdvisor, myHome and myResources.

“Our customers told us clearly through interviews and focus groups that they needed our help in saving money on their monthly utility bills,” said Steven Scheurich, vice president of customer service and external affairs for Entergy’s Louisiana utilities. “A team of Entergy employees listened, understood the need and began to think creatively from an ‘outside-in’ perspective about how to meet that need.”

Hosted by “Tom,” Entergy’s myAdvisor, the entergylouisiana.com/savemoney website provides easy access to several innovative online tools and an interactive virtual experience through which customers are invited to explore topics such as:

  • Understanding their bill. Tom helps customers get easy-to-understand answers to common questions as simple as “What’s a kilowatt-hour?” to more complex inquiries such as “Help me understand what a fuel adjustment is.”

  • Finding suitable payment options. Tom asks questions that help customers decide what pay option best fits their specific needs. Tom offers options in a new and unique way that will be very useful to the customer and easy to understand.

  • Saving money. Tom walks the customer through a quick description of the type of home they live in and checks for the customer’s relative skill level in working around the home. Based on that information, Tom makes money-saving suggestions. For more detailed questions, Tom directs them to myHome, the virtual house designed to help customers save money.

“The customer makes the decisions, which puts them in control,” said Scheurich. “That’s one of the things that customers told us they want, and that’s what Tom and myAdvisor provide.”

The employee team developing the new services also heard customers say that they need even more self-service, easy-to-use tools to help them save money and they looked to Entergy as the energy-saving experts.

The result is myHome, a unique experience for Entergy customers which combines online virtual graphic technology with video technology.

Hosted by the Anderson family, myHome is a virtual money-saving experience. The tool makes it easy and entertaining for customers to find a variety of money-saving tips using video media.

Customers can virtually visit different rooms in myHome, view an introductory video featuring the Anderson family and select a particular savings topic designated by a “leaking dollar sign” icon. Customers can view a do-it-yourself video segment on that topic, including step-by-step instructions on ways customers can reduce energy usage. By doing so, customers are not only helping save money, they are also helping save the environment.

All these new tools and services are breaking ground toward a new level of customer service. To showcase them, Entergy’s Save Money Web page has a fresh, more user-friendly look that serves as a host site and resource center. An additional page called myResources is a library for customers to research and find specific actions they can take to lower their utility bill.

“These customer-inspired, employee-driven tools are the result of a lot of listening and learning on the part of Entergy to determine customers’ needs today and in the future,” said Scheurich. “We want customers to know this is just the beginning of enhanced offerings we believe provide a very positive experience for our customers.”

Entergy Louisiana, LLC and Entergy Gulf States Louisiana, L.L.C. serve more than one million customers in Louisiana. With operations in southern, central and northeastern Louisiana, the companies are part of Entergy Corporation’s electric system, serving 2.8 million customers in Louisiana, Arkansas, Mississippi and Texas.

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