Utility enhances focus on customer engagement and communications

JACKSON, Miss. – A new smartphone app means Entergy customers, investors and  others can be connected to the company whether there’s a wire nearby or not.

As the latest addition to Entergy’s ongoing efforts to improve customer communications, The Entergy App for iPhone creates a handheld portal to account information, breaking news, energy saving tips, and information on social, environmental and nuclear power.

“For the past several years, Entergy has focused intensively on meeting our customers where they are—and more and more that is a digital space,” said Gloria Johnson, Entergy Mississippi customer service director. “We have introduced new Web transaction services like My Account, outage and transaction texting, outage maps and mobile Web access. With this app we take another leap forward by putting users in complete control of what they see on their phones.”

Combined with Entergy’s other recently launched digital offerings (My Home, My Advisor), the free app helps further solidify Entergy’s commitment to addressing customers’ wants and needs. The first version of the Entergy app features the following sections: My Account, Entergy News, Text Alerts, Nuclear 101, Energy Saver, Entergy Social and Environment.

The Entergy app’s architecture is unique when compared to other utility company apps. The app’s content structure allows for a personalized experience where users choose what sections are relevant to their interests and lets them add those sections to the app’s home screen.

“The end result is a ‘game-changer’ as it is more than just an app; it’s an innovative new channel for engagement with the entire Entergy community,” said Johnson. “This is just the beginning; we are already developing additional features and enhancements that will be released later this year.”

The Entergy App is available today for free download on the Apple App Store. An Android version of the app is currently in development.

Entergy Mississippi, Inc. provides electricity to more than 437,000 customers in 45 counties. It is a subsidiary of Entergy Corporation. Entergy is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, and it is the second-largest nuclear generator in the United States. Entergy delivers electricity to 2.8 million utility customers in Arkansas, Louisiana, Mississippi and Texas.