Utility enhances focus on customer engagement and communications
LITTLE ROCK, Ark. – A new smartphone
app means Entergy customers, investors and others can be connected to the
company whether there’s a wire nearby or not.
As the latest addition to Entergy’s
ongoing efforts to improve customer communications,
The Entergy App for iPhone creates a
handheld portal to account information, breaking news, energy saving helps, and
information on social, environmental and nuclear power.
“For the past several years, Entergy
has focused intensively on meeting our customers where they are—and more and
more that is a digital space,” said Hugh McDonald, president and chief executive
officer of Entergy Arkansas, Inc. “We have introduced new Web transaction
services like My
Account,
outage and transaction texting, outage
maps and mobile Web
access. With this app we take another leap forward by putting users in complete
control of what they see on their phones.”
Combined with Entergy’s other
recently launched digital offerings (My
Home,
My
Advisor), the app helps further solidify Entergy’s commitment to addressing
customers’ wants and needs. The first version of the Entergy app features the
following sections: My Account, Entergy News, Text Alerts, Nuclear 101, Energy
Saver, Entergy Social and Environment.
The Entergy app’s architecture is
unique when compared to other utility company apps. The app’s content structure
allows for a personalized experience where users choose what sections are
relevant to their interests and lets them add those sections to the app’s home
screen.
“The end result is a ‘game-changer’
as it is more than just an app; it’s an innovative new channel for engagement
with the entire Entergy community,” said McDonald. “This is just the beginning;
we are already developing additional features and enhancements that will be
released later this year.”
The Entergy App is available today for download on the
Apple App Store. An
Android version of the app is currently in development.
Entergy Arkansas, Inc. provides
electricity to more than 692,000 customers in 63 counties. It is a subsidiary of
Entergy Corporation. Entergy Corporation is an integrated energy company engaged
primarily in electric power production and retail distribution operations.
Entergy owns and operates power plants with approximately 30,000 megawatts of
electric generating capacity, and it is the second-largest nuclear generator in
the United States. Entergy delivers electricity to 2.8 million utility customers
in Arkansas, Louisiana, Mississippi and Texas.
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entergy-arkansas.com
Twitter: @EntergyArk
