Entergy uses surveys and research studies to better understand our customers’ perceptions and needs. The below  list was updated on Jan. 15, 2019 and includes Entergy sponsored studies in progress at this time.
 

Survey

Customer Type(s)

Timing

Participants

Length and Format

Research Partner/Platform

Advanced Meter Study

Residential and Business

March-April and September-October

Randomly selected Entergy customers invited to provide awareness and perceptions of advanced meters

Approximately 5 minutes via phone or email/web

Bellomy
(aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Advanced Meter Study: Post Meter Installation

Residential and Business

3/1/19 – 12/31/21

Follow up email survey of Entergy customers after AMI meter is installed at their residence or business

Approximately 5 minutes via email/web

Entergy/SalesForce

 

Advanced Meter Study: Post Meter Installation

Residential and Business

3/1/19 – 12/31/21

Follow up phone survey of Entergy customers after AMI meter is installed at their residence or business (non-digital customers)

Approximately 5 minutes via phone

Bellomy
(aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Bain Customer Survey

Residential

1/2/19 – 2/28/19

Randomly selected Entergy customers invited to provide perceptions of customer experience

Approximately 5–10 minutes via phone

Bain & Company
131 Dartmouth Street
Boston, MA 02116

Entergy Plugged In Business Online Panel

Business

11/8/18 – 3/31/19

Randomly selected Entergy non-residential customers invited via email to join online panel of business customers

Recruit request is via email and can be completed in 5-7 minutes; engagement length varies by topic

Bellomy
(aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Entergy Plugged In Residential Online Panel

Residential

Continuous all year

Randomly selected Entergy customers invited via email to join the panel.

Varies; e.g., Quick Polls, Virtual Focus Groups, Quantitative Surveys, In-Depth Interviews, Surf-alongs, Digital Diaries and Usability Testing

Bellomy
(aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

eTech Program Study

Business:  Commercial and Industrial

1/15/19 – 12/31/19

Commercial and Industrial Entergy customers who have participated in specific electrotechnology applications

Approximately 5 minutes via email/web

Survey Monkey.com

Products and Services Study – Entergy Arkansas

Business

1/15/19 – 2/28/19

Randomly selected Entergy Arkansas Business customers contacted via email. Respondents eligible for a $50 gift card

Approximately 15-20 minutes via email/web

Bellomy
(aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Recent Experience Study

Residential

Continuous all year

Randomly selected Entergy customers who had a recent Billing & Payment, Technical Services or Outage experience with Entergy

Approximately 7-8 minutes via phone or email/web

Bellomy
(aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Utility Trusted Brand & Customer Engagement Study

Residential and Business

Continuous all year

Randomly selected Entergy customers invited via email

Approximately 15-20 minutes via email/web

Market Strategies International
17430 College Parkway
Livonia, MI 48152

 

Important information about Surveys/Research Studies sponsored by Entergy:

  • Survey/research participants are invited to participate in surveys voluntarily.
  • Demographic/firmographic information requested in a survey/research study is for classification purposes and to ensure that survey respondents represent the composition of Entergy’s service area.
    • Entergy’s residential customer surveys typically include questions about age, income, education and/or gender. 
    • Entergy commercial and industrial business surveys typically include questions about business type, number of employees and total annual business revenues.
  • Survey/Research Partners will never ask for payment or credit/debit card information.
  • Participants in the Recent Experience Study who indicate that their Technical Services request is not completed are asked if they would like someone from Entergy to follow-up.