Entergy uses surveys and research studies to better understand our customers’ perceptions and needs. The below list was updated on Jan. 15, 2019 and includes Entergy sponsored studies in progress at this time.
|
Survey |
Customer Type(s) |
Timing |
Participants |
Length and Format |
Research Partner/Platform |
|
Advanced Meter Study |
Residential and Business |
March-April and September-October |
Randomly selected Entergy customers invited to provide awareness and perceptions of advanced meters |
Approximately 5 minutes via phone or email/web |
Bellomy |
|
Advanced Meter Study: Post Meter Installation |
Residential and Business |
3/1/19 – 12/31/21 |
Follow up email survey of Entergy customers after AMI meter is installed at their residence or business |
Approximately 5 minutes via email/web |
Entergy/SalesForce
|
|
Advanced Meter Study: Post Meter Installation |
Residential and Business |
3/1/19 – 12/31/21 |
Follow up phone survey of Entergy customers after AMI meter is installed at their residence or business (non-digital customers) |
Approximately 5 minutes via phone |
Bellomy |
|
Bain Customer Survey |
Residential |
1/2/19 – 2/28/19 |
Randomly selected Entergy customers invited to provide perceptions of customer experience |
Approximately 5–10 minutes via phone |
Bain & Company |
|
Entergy Plugged In Business Online Panel |
Business |
11/8/18 – 3/31/19 |
Randomly selected Entergy non-residential customers invited via email to join online panel of business customers |
Recruit request is via email and can be completed in 5-7 minutes; engagement length varies by topic |
Bellomy |
|
Entergy Plugged In Residential Online Panel |
Residential |
Continuous all year |
Randomly selected Entergy customers invited via email to join the panel. |
Varies; e.g., Quick Polls, Virtual Focus Groups, Quantitative Surveys, In-Depth Interviews, Surf-alongs, Digital Diaries and Usability Testing |
Bellomy |
|
eTech Program Study |
Business: Commercial and Industrial |
1/15/19 – 12/31/19 |
Commercial and Industrial Entergy customers who have participated in specific electrotechnology applications |
Approximately 5 minutes via email/web |
Survey Monkey.com |
|
Products and Services Study – Entergy Arkansas |
Business |
1/15/19 – 2/28/19 |
Randomly selected Entergy Arkansas Business customers contacted via email. Respondents eligible for a $50 gift card |
Approximately 15-20 minutes via email/web |
Bellomy |
|
Recent Experience Study |
Residential |
Continuous all year |
Randomly selected Entergy customers who had a recent Billing & Payment, Technical Services or Outage experience with Entergy |
Approximately 7-8 minutes via phone or email/web |
Bellomy |
|
Utility Trusted Brand & Customer Engagement Study |
Residential and Business |
Continuous all year |
Randomly selected Entergy customers invited via email |
Approximately 15-20 minutes via email/web |
Market Strategies International |
Important information about Surveys/Research Studies sponsored by Entergy:
- Survey/research participants are invited to participate in surveys voluntarily.
- Demographic/firmographic information requested in a survey/research study is for classification purposes and to ensure that survey respondents represent the composition of Entergy’s service area.
- Entergy’s residential customer surveys typically include questions about age, income, education and/or gender.
- Entergy commercial and industrial business surveys typically include questions about business type, number of employees and total annual business revenues.
- Survey/Research Partners will never ask for payment or credit/debit card information.
- Participants in the Recent Experience Study who indicate that their Technical Services request is not completed are asked if they would like someone from Entergy to follow-up.