Entergy uses surveys and research studies to better understand our customers’ perceptions and needs. The below  list was updated on October 26, 2020 and includes Entergy sponsored studies in progress at this time.

Survey

Customer Type(s)

Timing

Participants

Length and Format

Research Partner/Platform

Advanced Meter Study: Pre-Install

Residential and Business

March-April and September-October

Randomly selected Entergy customers invited to provide awareness and perceptions of advanced meters

Approximately 5 minutes via phone or email/web

Bellomy (aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Advanced Meter Study: Post Meter Installation

Residential and Business

3/1/19 – 12/31/21

Follow up email survey of Entergy customers after AMI meter is installed at their residence or business

Approximately 5 minutes via email/web

Bellomy (aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Entergy Plugged In Residential Online Panel

Residential

Continuous all year

Randomly selected Entergy customers invited via email to join the panel.

Varies; Quick Polls, Virtual Focus Groups, Quantitative Surveys, In-Depth Interviews, Surf-alongs, Digital Diaries and Usability Testing

Bellomy (aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

eTech Program Study

Business:  Commercial and Industrial

Continuous all year

Commercial and Industrial Entergy customers who have participated in specific electrotechnology applications

Approximately 5 minutes via email/web

Survey Monkey.com

Formula Rate Plan Study – Entergy Mississippi

Residential

Last two weeks of: March and October

Randomly selected Entergy Mississippi Residential customers contacted by phone

Approximately 5 minutes via email/web

CX Solutions, Inc.
3949 Pender Drive Suite 210
Fairfax, VA 22030

MyEntergy post-launch research

Residential

June, 2020 - as needed

Randomly selected myEntergy users

Quantitative, In-Depth Interviews, and Usability Testing

Bellomy (aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Net Promoter Survey

Residential

Continuous all year

Randomly selected Entergy customers invited via email

Less than 5 minutes; 2 question survey

Bellomy (aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Private Area Lighting

Residential and Business

March, October – November, 2020

Randomly selected customers with and without private area lighting

Approximately 5-10 minutes via phone or email/web

Bellomy (aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Recent Experience Study

Residential

Continuous all year

Randomly selected Entergy customers who had a recent Billing & Payment, Technical Services or Outage experience with Entergy

Approximately 7-8 minutes via phone or email/web

Bellomy (aka, Opinion Counts)
175 Sunnynoll Court
Winston-Salem, NC 27106

Utility Trusted Brand & Customer Engagement Study

Residential and Business

Continuous all year

Randomly selected Entergy customers invited via email

Approximately 15-20 minutes via email/web

Escalent (formerly Market Strategies International)
17430 College Parkway
Livonia, MI 48152

Important information about Surveys/Research Studies sponsored by Entergy:

  • Survey/research participants are invited to participate in surveys voluntarily.
  • Demographic/firmographic information requested in a survey/research study is for classification purposes and to ensure that survey respondents represent the composition of Entergy’s service area.
    • Entergy’s residential customer surveys typically include questions about age, income, education and/or gender. 
    • Entergy commercial and industrial business surveys typically include questions about business type, number of employees and total annual business revenues.
  • Survey/Research Partners will never ask for payment or credit/debit card information.
  • Participants in the Recent Experience Study who indicate that their Technical Services request is not completed are asked if they would like someone from Entergy to follow-up.