Entergy uses surveys and research studies to better understand our customers’ perceptions and needs. The below list was updated on October 26, 2020 and includes Entergy sponsored studies in progress at this time.
|
Survey |
Customer Type(s) |
Timing |
Participants |
Length and Format |
Research Partner/Platform |
|
Advanced Meter Study: Pre-Install |
Residential and Business |
March-April and September-October |
Randomly selected Entergy customers invited to provide awareness and perceptions of advanced meters |
Approximately 5 minutes via phone or email/web |
Bellomy (aka, Opinion Counts) |
|
Advanced Meter Study: Post Meter Installation |
Residential and Business |
3/1/19 – 12/31/21 |
Follow up email survey of Entergy customers after AMI meter is installed at their residence or business |
Approximately 5 minutes via email/web |
Bellomy (aka, Opinion Counts) |
|
Entergy Plugged In Residential Online Panel |
Residential |
Continuous all year |
Randomly selected Entergy customers invited via email to join the panel. |
Varies; Quick Polls, Virtual Focus Groups, Quantitative Surveys, In-Depth Interviews, Surf-alongs, Digital Diaries and Usability Testing |
Bellomy (aka, Opinion Counts) |
|
eTech Program Study |
Business: Commercial and Industrial |
Continuous all year |
Commercial and Industrial Entergy customers who have participated in specific electrotechnology applications |
Approximately 5 minutes via email/web |
Survey Monkey.com |
|
Formula Rate Plan Study – Entergy Mississippi |
Residential |
Last two weeks of: March and October |
Randomly selected Entergy Mississippi Residential customers contacted by phone |
Approximately 5 minutes via email/web |
CX Solutions, Inc. |
|
MyEntergy post-launch research |
Residential |
June, 2020 - as needed |
Randomly selected myEntergy users |
Quantitative, In-Depth Interviews, and Usability Testing |
Bellomy (aka, Opinion Counts) |
|
Net Promoter Survey |
Residential |
Continuous all year |
Randomly selected Entergy customers invited via email |
Less than 5 minutes; 2 question survey |
Bellomy (aka, Opinion Counts) |
|
Private Area Lighting |
Residential and Business |
March, October – November, 2020 |
Randomly selected customers with and without private area lighting |
Approximately 5-10 minutes via phone or email/web |
Bellomy (aka, Opinion Counts) |
|
Recent Experience Study |
Residential |
Continuous all year |
Randomly selected Entergy customers who had a recent Billing & Payment, Technical Services or Outage experience with Entergy |
Approximately 7-8 minutes via phone or email/web |
Bellomy (aka, Opinion Counts) |
|
Utility Trusted Brand & Customer Engagement Study |
Residential and Business |
Continuous all year |
Randomly selected Entergy customers invited via email |
Approximately 15-20 minutes via email/web |
Escalent (formerly Market Strategies International) |
Important information about Surveys/Research Studies sponsored by Entergy:
- Survey/research participants are invited to participate in surveys voluntarily.
- Demographic/firmographic information requested in a survey/research study is for classification purposes and to ensure that survey respondents represent the composition of Entergy’s service area.
- Entergy’s residential customer surveys typically include questions about age, income, education and/or gender.
- Entergy commercial and industrial business surveys typically include questions about business type, number of employees and total annual business revenues.
- Survey/Research Partners will never ask for payment or credit/debit card information.
- Participants in the Recent Experience Study who indicate that their Technical Services request is not completed are asked if they would like someone from Entergy to follow-up.